Local Content on Instagram as Public Campaign Media of Majlis Bandaraya Seremban, Negeri Sembilan, Malaysia and Bandung City Government, Bandung, Indonesia

Abstract

The Internet has become a crucial part of  Malaysia and Indonesian people's lives today. The variety of social media in it can be one of the best references for publishing various information. The internet as a public space that can be accessed by many people requires accurate and unique information. Majlis Bandaraya Seremban (MBS) has its local content style. At the same time the Bandung city government; through the Regional Work Unit (SKPD)) chose to apply a unique local content using Sundanese and Sundanese idioms in the Instagram account to convey information. A variety of information and work programs are campaigned and can be well-accepted by the public. This research uses the descriptive method to describe and analyze Instagram account management, information selection. This research consideration of using local content and its impact on the city of Seremban and Bandung. The subjects of this study are the staff and leaders of Majlis Bandaraya Seremban and Bandung Regional Government Work Unit (SKPD), especially those who handle the Instagram accounts. Communication messages related to the current situation in Seremban and Bandung can be conveyed more quickly, and well-understood by people in Seremban Bandung and everyone should do it, especially the Majlis Bandaraya Seremban, and Bandung City Government as a source of information. Being smart in using digital media, thus, is the key to the success of public communication strategy applied by Majlis Bandaraya Seremban and Bandung Government to the citizens of Seremban and Bandung in the hope that there will be good communication between them; communication that supports each other, reciprocity, and mutual benefit. The results of the study show that local content presented on Instagram can attract the attention of the community and facilitate the delivery of information to the public.