Effectiveness of Public Service Announcement on Halal Knowledge among Muslim Teenagers in Time of Pandemic
DOI:
https://doi.org/10.33102/uij.vol33noS5.399Keywords:
Public Service Announcement, Halal, Social Media, COVID-19Abstract
Halal has since perceived the country's remarkable preferred position in creating and advancing the halal business since a long time ago. Malaysia, a contemporary Islamic state with an open economy, has accomplished huge achievements inside the halal circle, spearheaded Malaysia's halal norms and accreditation since the primary 70s. Malaysia has likewise gotten various recognitions from different countries for halal information and affirmation expertise. In November 2019, an attack of COVID-19 in Wuhan, China have come to many countries around the world, including Malaysia. With the increasing number of cases, how does public service announcement (PSA) play its role in disseminating Halal information in the pandemic? Does social media mediate the PSA effectively? This study wishes to examine the effectiveness of PSA towards the increase of halal knowledge among social media users. This study employs a quantitative approach which uses a survey method. Due to pandemic and movement control order, the responses have resulted in 100 respondents only. The analysis includes descriptive, T-test and correlation. It is found that the PSA made through social media does not exert influence on halal knowledge among Muslim teenagers. It reveals the majority for less effectiveness of PSA in social media, which causes most respondents at the moderate and low level of halal knowledge. A further assessment should further investigate the interests of respondents in halal knowledge itself.
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