Kajian Persepsi Penonton Terhadap Rancangan Dialog Harmoni di TV Al-Hijrah Sebagai Medium Dialog Antara Agama di Malaysia
[The Perception of Audiences Towards Dialog Harmoni program on TV Al-Hijrah As A Medium of Interfaith Dialogue in Malaysia]
DOI:
https://doi.org/10.33102/uij.vol16no0.37Keywords:
interfaith dialogue, communication, tv Al-Hijrah, Islamic Media, IslamAbstract
The aim of this study is to investigate the perceptions of audiences towards the “Dialog Harmoni” program on TV Al-Hijrah as a medium of interfaith dialogue in Malaysia. This study involved 290 respondents from various races and religions who have already watched the Dialog Harmoni program. The sample was drawn randomly. The instrument of this study is a quantitative means, using a questionnaire containing of 55 items related to the audiences’ perceptions towards Dialog Harmoni program. The questionnaire is based on four key dimensions, namely dimension of the importance of Dialog Harmoni, the roles of Dialog Harmoni, the moderator and panelists, and its contents. Descriptive analysis was used to find the frequency, percentage, mean and standard deviation. Data was analysed using Statistical Package of Social Sciences (SPSS) for Windows version 20.0. Cronbach alpha reliability coefficient for the instrument was α = .849. The result shows that the overall perceptions of the viewer towards Dialog Harmoni program on TV Al-Hijrah as a medium of interfaith dialogue was at a high level (mean = 3.90). While the mean level of the audiences’ perception of the dimension of the importance in Dialog Harmoni (mean = 4.09), the dimension of the role in Dialog Harmoni (mean = 3.90), the dimensions of the moderator and panelists in Dialog Harmoni (mean = 3.87) and the dimensions of the contents in Dialog Harmoni (mean = 3.73). The implication of this study is that the Dialog Harmoni program should be continued because it has positive impacts on the society of all races and religions in Malaysia. In addition, Dialog Harmoni program can be used as a medium of interfaith dialogue which can attract young people to learn and gain knowledge about the diversity of religious beliefs, practices, customs and traditions of other religions in Malaysia.
Abstrak
Kajian ini bertujuan untuk mengenal pasti persepsi penonton terhadap rancangan Dialog Harmoni di TV Al-Hijrah sebagai medium dialog antara agama di Malaysia. Kajian ini melibatkan seramai 290responden yang terdiri daripada penonton pelbagai kaum dan agama yang telah menyaksikan rancangan Dialog Harmoni.Pemilihan sampel dibuat secara rawak mudah. Instrumen kajian ini dilakukan secara kuantitatif dengan menggunakan soal selidik yang mengandungi 55 item yang berkaitan dengan persepsi penonton terhadap rancangan Dialog Harmoni berdasarkan kepada empat dimensi utama iaitu dimensi kepentingan, peranan, moderator dan panelis, dan isi kandungan. Analisis statistik deskriptif telah digunakan untuk mendapatkan nilai kekerapan, peratus, min dan sisihan piawai. Data dianalisis menggunakan perisian Statistikal Package of Social Sciences (SPSS) for window version 20.0. Nilai pekali kebolehpercayaan Alpha Cronbach bagi instrumen kajian ini ialah α=.849. Hasil dapatan kajian menunjukkan secara keseluruhan persepsi penonton terhadap rancangan Dialog Harmoni sebagai medium dialog antara agama berada pada tahap yang tinggi (min=3.90). Manakala tahap min persepsi penonton terhadap dimensi kepentingan DH (min=4.09), dimensi peranan DH (min=3.90), dimensi moderator dan panelis DH (min=3.87) dan dimensi isi kandungan DH (min=3.73). Implikasi kajian ialah rancangan Dialog Harmoni ini perlu diteruskan kerana dapat memberi kesan yang positif kepada masyarakat yang berbilang kaum, bangsa dan agama di Malaysia. Selain itu, rancangan ini adalah sebuah medium dialog antara agama yang dapat menarik minat golongan muda untuk lebih mengetahui kepelbagaian anutan agama, amalan, budaya dan tradisi agama-agama lain di Malaysia.
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