توظيف الإعلام الرقمي في الدعوة الإسلامية: رؤية استشرافية: [Utilizing digital media in Islamic Da'wah: A futuristic perspective]

Ahmad Alnadi; Ihab Ahmed Ra’uf Awais; Ali  Daqamseh

doi:10.33102/uij.vol37no01.667

Authors

Ahmad Alnadi Ministry of Endowments, Islamic Affairs and Holy Places, Jebal Hussein, Al Razi Street, next to Muasher Hospital - Building Number 88, 11118 Amman, Jordan.
Ihab Ahmed Ra’uf Awais Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai 71800, Nilai, Negeri Sembilan, Malaysia. https://orcid.org/0000-0003-2451-3671
Ali Daqamseh Ministry of Endowments, Islamic Affairs and Holy Places, Jebal Hussein, Al Razi Street, next to Muasher Hospital - Building Number 88, 11118 Amman, Jordan.

DOI:

https://doi.org/10.33102/uij.vol37no01.667

Keywords:

الذكاء الاصطناعي, الدعوة الإسلامية, الإعلام الرقمي, الرسائل الدعوية

Abstract

هدفت الدراسة إلى استشراف دور الإعلام الرقمي في تعزيز الدعوة الإسلامية مستقبلاً، مع تحديد الفرص والتحديات مقارنة بالإعلام التقليدي. اعتمدت الدراسة المنهج الاستشرافي لتقييم الاتجاهات المستقبلية لنشر الدعوة عبر الوسائل الرقمية، بالاستناد إلى دراسات عربية وأجنبية متخصصة، وأظهرت النتائج أن الإعلام الرقمي يوفر فرصًا غير مسبوقة بفضل سرعة انتشاره وتفاعليته، مما يسهم في إشراك جمهور متنوع. كما يتفوق على الإعلام التقليدي بقدرته على التفاعل وسهولة الوصول. ومع ذلك، يواجه تحديات تتعلق بالمصداقية والأمان، مثل التضليل الإعلامي والهجمات الإلكترونية، مما يستدعي تعزيز الحماية وضمان صحة المحتوى، كما أكدت الدراسة على أهمية الذكاء الاصطناعي والواقع الافتراضي في توسيع نطاق الدعوة، وتقنية البلوك تشين في توثيق المحتوى وزيادة المصداقية. وشددت على ضرورة تكييف الرسائل الدعوية وفق احتياجات الفئات المستهدفة، وتعزيز المهارات الرقمية لدى الدعاة لضمان الاستخدام الفعّال للإعلام الرقمي. كما أوصت بالتعاون مع شركات الأمن السيبراني والمنصات الموثوقة لحماية الرسالة الدعوية من التهديدات المحتملة.

The study aimed to explore the role of digital media in enhancing Islamic preaching in the future, identifying its opportunities and challenges compared to traditional media. It adopted a foresight approach to assess future trends in digital media for Islamic preaching, relying on specialized Arab and foreign studies. The findings revealed that digital media offers unprecedented opportunities due to its rapid dissemination and interactivity, facilitating engagement with diverse audiences. It surpasses traditional media in accessibility and audience participation. However, it faces challenges related to credibility and security, such as misinformation and cyberattacks, necessitating enhanced protection and content verification. The study also highlighted the potential of artificial intelligence and virtual reality in expanding the reach of Islamic preaching, while blockchain technology can improve content authentication and credibility. It emphasized the need to tailor preaching messages to audience interests, enhance digital skills among preachers, and collaborate with cybersecurity firms and trusted media platforms to safeguard and extend the reach of Islamic preaching.

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