Amalan Pembelian Dalam Talian Semasa Perintah Kawalan Pergerakan dalam kalangan Belia di Daerah Hulu Langat

[The Practice of Online Purchase During the Movement Control Order Among Youth in Hulu Langat District]

Abstract

Along with the development of Information and Communication Technology, a change in lifestyle among the community has been witnessed. In line with the Covid-19 pandemic that has plagued the world since the beginning of 2020, it has triggered a new normal phenomenon in life. Some of the drastic changes identified include aspects of communication, social, economic, educational and business. The use of the Internet has become increasingly vibrant and this has also encouraged online purchase activity. Ironically, online purchases are an alternative to shopping for essentials during the Movement Control Order (MCO) period. This study was conducted to identify the level of online purchasing practices during the MCO among youth and to study the factors that influence online purchasing practices. There are three independent variables studied which are services, products offered and website quality. The study was also conducted using an online survey of 100 youths aged 18 to 30 years old living in Hulu Langat district. The data obtained were analyzed using IBM SPSS Statistical Package for Social Science (SPSS) Version 22 software. The results of the study found that the practice of online purchases of youths during the MCO was at a moderate level.

Abstrak

Seiring dengan perkembangan Teknologi Maklumat dan Komunikasi (TMK), dapat dilihat berlakunya perubahan gaya hidup dalam kalangan masyarakat. Sejajar dengan situasi pandemik Covid-19 yang melanda dunia sejak awal tahun 2020, telah mencetuskan fenomena normal baharu dalam kehidupan. Beberapa perubahan drastik yang dikenal pasti merangkumi aspek komunikasi, sosial, ekonomi, pendidikan dan perniagaan. Penggunaan Internet telah menjadi semakin rancak dan perkara ini turut menggalakkan aktiviti pembelian dalam talian. Ironinya, pembelian secara dalam talian merupakan alternatif untuk berbelanja bagi mendapatkan barang keperluan semasa tempoh Perintah Kawalan Pergerakan (PKP). Kajian ini dilakukan bagi mengenal pasti tahap amalan pembelian dalam talian semasa PKP dan mengkaji faktor – faktor yang mempengaruhi amalan pembelian dalam talian semasa PKP dalam kalangan belia. Terdapat tiga pemboleh ubah bebas yang dikaji iaitu perkhidmatan, produk yang ditawarkan dan kualiti laman web. Kajian ini juga dijalankan dengan menggunakan kaedah kuantitatif secara tinjauan dalam talian (online survey) terhadap 100 orang belia yang berumur 18 hingga 30 tahun yang tinggal di daerah Hulu Langat. Data yang diperoleh dianalisis menggunakan perisian IBM SPSS Statistical Package for Social Science (SPSS) Versi 22. Hasil kajian mendapati amalan pembelian dalam talian golongan belia semasa PKP berada di tahap sederhana. Manakala, hasil ujian korelasi juga mendapati ketiga-tiga hipotesis adalah diterima. Ini menunjukkan ketiga-tiga faktor yang diuji mempunyai hubungan yang signifikan terhadap amalan pembelian dalam talian. Meanwhile, the results of the correlation test also found all three hypotheses were accepted. This shows all three factors tested have a significant link to online purchasing practices.