Halal Tourism: implication for tourism industry in Danau Toba, Indonesia

Aprinawati; Rangga Restu Prayogo

doi:10.33102/uij.vol34no1.339

Authors

Aprinawati Universitas Negeri Medan, Indonesia
Rangga Restu Prayogo Universitas Negeri Medan, Indonesia

DOI:

https://doi.org/10.33102/uij.vol34no1.339

Keywords:

Travel Behavior, Travel Attitude, Travel Lifestyle, Halal Tourism

Abstract

The development of tourism requires the government to change the concept of tourism as an available service and activity. The concept of dynamic tourism linkage between Islam and tourism includes Islamic tourism and halal tourism. Halal tourism is the main attraction for Muslim tourists in the world. Halal tourism provides guarantees and comfort for every Muslim tourist who visits attractions that have been labelled halal. Several regions in Indonesia continue to develop halal tourism, including Lake Toba. Lake Toba tourism is planned to use the concept of halal tourism to attract tourists visits from various countries in Asia, including Muslim tourists. Various theoretical and literary approaches to implementing halal tourism are influenced by travel behaviour, travel attitudes, and travel lifestyles. The purpose of this study is to see how much influence travel behaviour has on travel attitudes, travel lifestyles, and halal tourism in Lake Toba tourism objects. The population of this research is tourists who visit the tourist area of Lake Toba. More specifically, the sample was taken by purposive sampling technique by means of sampling using accidental sampling. The number of samples targeted in this study was 200 samples referring to the rule of thumb, with analysis using the structure model (PLS-SEM) with smartpls used to test the research model. The results showed that the results of research conducted to determine the effect of travel behaviour on travel attitude proved to have a positive and significant effect. The results of research conducted to determine the effect of travel behaviour on travel lifestyle proved to have a positive and significant effect. The results of the research conducted to determine the effect of travel behaviour on halal tourism proved to have a positive but not significant effect. The results of research conducted to determine the effect of travel attitude on travel lifestyle proved to have a positive and significant effect. The results of the research conducted to determine the effect of travel attitude on halal tourism proved to have a positive and significant effect. The results of the research conducted to determine the effect of travel lifestyle on halal tourism proved to have a positive and significant effect.

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Author Biography

Rangga Restu Prayogo, Universitas Negeri Medan, Indonesia

Department of entrepreneur, Faculty of Economics, Universitas Negeri Medan ranggarestuprayogo@unimed.ac.id

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