Religious Communication as A Mass Communication:A Case Study of Effective Da'wah in The Contemporary Society

Lateef Kayode Adeyemo

doi:10.33102/uij.vol12no.218

Authors

Lateef Kayode Adeyemo University of Benin

DOI:

https://doi.org/10.33102/uij.vol12no.218

Keywords:

Religion, Communication, Mass Communication, Da'wah, Effective Communication

Abstract

Religion has continued to be a very important aspect of human life from the very beginning of time. It has equally continued all through the ages to influence the forms of people life in their respective communities. It is a major determinant of their culture as ivell as their norms and values, indeed, their worldview. If there are issues held so dare by people to their heart, religion is therefore one of those things. According to Islam, about 124,000 Prophets and apostles/messengers were sent by Allah (God) to communicate His will to people. What is religious communication? What kinds of its forms and configurations? What purpose is it meant to serve? What do we mean by da 'wah and what are the principles and factors of effective da 'wah particularly as relates to modern time and contemporary society? In what follows hereunder, attempt is made to proffer answers to the above questions. Analytical survey of data collected through the media of interview, focus group discussion and review of library collections are made and conclusion is drawn from the findings availed by the study. The findings show that there shall continue to be imbalance and misplacement of priority as long as man fails to recognize the fact that just as he needs food and water for his physical development and growth, he equally stand in need of al-hidayah (Divine Guidance ofAllah) for his spiritual development and growth as well. For injustice, oppression and suppression, adultery and fornication, anarchy and chaos, ignorance and superstition, internecine warfare, animism and barbarism, dissoluteness and wanton conviviality shall continue to be the order of the day if he neglects this all-important communications.

Downloads

Download data is not yet available.

References

Abdullah Yusuf Ali, The Holy Quran: Text, Translation and Commentary, New Revised Edition, Maryland: Amana Corporation.

Adeyemo, Lateef Kayode (2002), "Women Liberation: Matters Arising", in Nigerian Observer, Friday, April 26, 2002 issue, Benin City: Bendel Newspaper Corporations .

Adeyemo, Lateef Kayode(April 26, 2002), "Women Liberation: Matters

Arising", in the Nigerian Observer, Benin City, Bendel Newspaper Corporation Ltd. P10.

Adeyemo, Lateef Kayode(2006), "Islam: Its Meaning and Message" in

Adeleke Fakoya et al (ed.), An Encyclopaedia of the Arts vol. 7(1): 24-31, Lagos, Lagos State

University Press.

Adeyemo, Lateef Kayode(2006), "Islam: An Introductory Study", in Oyelade E.O. (ed.) Readings in Philosophy and Religions, Benin City: Tiredia publishing company for Department of Philosophy and Religions, Faculty of Arts, University of Benin.

Al-Atas, S. S. (ed.), (1996). Islam and the Challenge of Modernity-Proceedings of the Inaugural Symposium on Islam and the Challenge of Modernity: Historical and Contemporary Contexts, held in Kuala Lumpur between l' and 5th August, 1994, Kuala Lumpur: ISTAC.

Alan Greenspan (2008), The Age of Turbulence-Adventure in a New World, London: Penguin.

Al-Balagh Foundation (1991), Towards Peace.

Al-Nadwi, Abu Hassan (1980), Pathway to Madina, Luknow: Islamic Research Academy.

Khalifah Abdul Hakim (1951), Islamic ideology, Lahore: Institute of Islamic Culture.

Muhammad Asad (1980), Islam & Western Civilization, IIFSO: Kuwait.

Fazlur Rahman (1982), Islam and Modernity-Transformation of an Intellectual Tradition

Hassan, M. Kamal (2009): "The Concept of Islamicisation of Contemporary Human Knowledge in the Context of I.I.UM". Kuala Lumpur: An unpublished paper presented at an academic forum.

Jum'ah Amin `Abd AVAziz (1999), Violence: Analysis and Cure, Cairo: El-Falah Foundation.

Khan, Mawlana Wahiduddin (1998), Principles of Islam, New Delhi: Goodwords Books.

Maududi S.A.A. (1966), The Road to Peace and Salvation, trans. & edited by Khurshid Ahmad, Karachi: Islamic Research Academy.

Mawdudi, S.A.A. (1992), Witness unto Mankind: The Purpose and Duty of the Muslim Ummah, translated and edited by Khurram Murad, Delhi: Markazi Maktaba Islami.

Maulana Wahiduddin Khan (1999), Principles of Islam, Delhi: Goodword Books.

Muhammad Asad (1980), Islam & Western Civilization, Kuwait: IIFSO. Mustafa At-Tahan (1999), Perfect Muslim Character in the Modern World, Cairo: Al-Falah Foundation.

Qutb Sayyid (1980), This Religion, Kuwait: IIFSO.

Skidelsky, Robert (2008), A Crisis of Deviant Economics, London: Macmillan.

Syed Abdul Latif (2002), Principle of Islamic Culture, New Delhi: Goodword Books.

Tawney, R. H. (1937), Religion and the rise of capitalism, London: George Unwin Ltd.

William, Rapsbery (1998), Religion of Market Idolatry, London: George Unwin Ltd.

Yusuf Islam (nd), Why I Chose Islam, Kuala Lumpur: Muslim Welfare Organization Malaysia.