PNB dan Pengurusan Hotel Patuh Syariah: [PNB and Shariah Compliant Hotel Management]

NOR AZZAH KAMRI

doi:10.33102/uij.vol31no.103

Authors

NOR AZZAH KAMRI DR

DOI:

https://doi.org/10.33102/uij.vol31no.103

Keywords:

Shariah compliant hotel, halal tourism, PNB, Malaysia

Abstract

Hotel patuh syariah merupakan salah satu sektor halal yang semakin mendapat perhatian para pelancong Muslim dan juga pengusaha hotel. Kedatangan pelancong Muslim yang meningkat saban tahun dilihat menyumbang kepada permintaan hotel yang berkonsepkan halalan tayyiban. Melihat kepada potensi besar ini, pelbagai institusi di Malaysia telah mengambil inisiatif untuk terlibat dalam sektor hotel patuh syariah ini. Dalam hal ini, Permodalan Nasional Berhad (PNB) selaku syarikat berkaitan kerajaan yang tersohor telah memperkenalkan rangkaian hotel patuh syariah melalui anak syarikatnya. Artikel ini cuba menilai sejauhmana hotel-hotel ini mematuhi kriteria syariah. Untuk itu, persoalan berkaitan definisi hotel patuh syariah dan garis panduan berkaitan cuba diteliti terlebih dahulu. Hasil kajian mendapati hotel-hotel PNB sangat komited dalam memenuhi kesemua kriteria syariah. Selain mendapat pengiktirafan SIRIM, pihak pengurusan hotel turut melantik pegawai khusus untuk memantau segenap aspek berkaitan pengurusan halal. Dapatan ini cukup signifikan bagi memperlihatkan perkembangan industri hotel patuh syariah dan sekaligus menjadi tanda aras kepada pemain industri yang lain.

Kata kunci: hotel patuh syariah; pelancongan halal; PNB; Malaysia

Abstract

Shariah compliant hotel is one of the halal sectors that is increasingly gaining the attention of Muslim tourists as well as hoteliers. The increase in arrival of Muslim tourists each year has contributed to the rising demand for the hotels which embrace “halalan tayyiban concept”. Looking at its great potential, various institutions in Malaysia have taken an initiative to involve in Shariah compliant hotel sector. In this particular context, Permodalan Nasional Berhad (PNB) a prominent Malaysian government linked company has over the time introduced its Shariah compliant hotels chain. This article hence will try to examine whether these hotels have complied with the Shariah compliant criteria. Prior to that, some questions over the definition of Shariah compliant hotel and its guidelines will be answered. Throuhgout the study, it is found that PNB hotels have been committed in satisfying all Shariah criteria. The hotels under the company have been certified by SIRIM and have individually appointed specific officers who are overseeing every aspect pertaining to halal management. These findings are significant as to show the steady development of Islamic hotel industry and being a benchmark for the other industrial players.

Keywords: Shariah compliant hotel; halal tourism; PNB; Malaysia

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